HELDANDBELL was founded by Marlon Jose Melendres Masbad, a techpreneur with deep background in Research and Development involving many computer technologies.

He started tech blogging around 2008 as personal way to assist customers of a certain the computer platform, which later on extended into several successful product development and collaborations.

HELDANDBELL is coined from the name of his 2 daughters MitHELDa and MariBELLa.